Extole Revamps Its Marketing Tools With Open Graph ‘Social Expressions’

Extole is announcing a new version of its marketing platform today. The big new feature: "Social expressions" that integrate with the Facebook Open Graph. Founder and CEO Brad Klaus says that the new stuff, in particular, taps into a larger marketing trend, where brands are finding new ways to communicate with consumers: "The landscape is shifting from brand-to-consumer to consumer-to-consumer." That means that the most effective form of promotion isn't traditional advertising or its online equivalent, but instead turning fans into advocates for the company.

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