Sunday, September 16, 2012
Your New, Social Calendar: UpTo Now Lets You Discover And Follow Events, From Sports To TV
In March we wrote about the launch of UpTo, an iPhone app that attempts to build an event-based social network around your calendar, using the iPhone calendar API. Whether you use Google Calendars, Outlook or Yahoo, UpTo goes for agnostic and works with whatever calendar you already have synced with your phone to eliminate friction that stands in the way of sharing or adding events while you're on the go. The app also includes group sharing functionality so that you can add friends from Facebook, exiting contacts, put them into groups, share events from your calendar to UpTo's feed with a couple of clicks or direct to your social networks. Users can also chat with friends in realtime, along with adding events to GCal, for example, straight from the app. In its attempt to become a GroupMe or Plancast for your calendar, today, UpTo is adding another big piece to the puzzle with a "Discover" section that makes it simple for users to find and follow Event Streams.